Politicians are by and large disingenuous peddlers of envy, fear, and blame. Once having convinced their customer (the voter) to swallow that message they then proceed to sell them the cure: hope. And naturally they are the only ones that can turn that hope into a reality….The most successful candidate is the one who effectively deliver that formulaic message. To be clear, one can be elected without following this approach. But as soon as someone sets up this model, they are virtually guaranteed to come out on top. Witness both Trump and Sanders, two politicians who are deftly employing this message.