The power of the Internet has given rise to a new class of conman, the FUD (fear, uncertainty, doubt) peddler. They are like an Infomercial that doesn’t disclose it’s an Infomercial. These peddlers extend a helping hand, claiming they have access to special, secret knowledge that “they” don’t want you to know about – and they offer it to you all for free! As the saying goes in the Internet era – if the product is free, you’re the product. That’s not always a bad thing (witness Facebook) but it should raise your BS radar when someone is trying to steer you toward or away from certain products. A healthy dose of skepticism is always warranted.

One of the biggest of these Internet phenomenons is the “Food Babe”. Although she has no background in chemistry or biology she speaks and publishes as though she is an authority on those subjects. Her success makes sense: a) we all eat food, b) we all want to be safe and c) nearly none of us has the requisite knowledge base to separate the wheat from the chaff of her information flow (see, I made a food pun there).